4.ALEX.MK.A-DE_Prof.Mohamed Nassar_Marketing Research_4190
The aim of this intensive course is to familiarize students with basic application of research in marketing. The course shall expose students to the marketing research process through real case applications, examples as well as theory. Furthermore, this course allows students to understand fundamentals that enable them to become researchers and intelligent users of research.
This course is based on the textbook;
Naresh M., Baalbaki I. and Bechwati N. (2013) Marketing Research: An Applied Orientation (Arab World Edition), Pearson.